Less than three hours after the start of the mint for Jackson Pollock Studio’s first NFT collection on July 19, the digital artifacts have been fully recovered, grossing over $450,000 in trades.

Entitled “beyond the edgethe series released by the studio in partnership with the Web3 Iconic platform offered collectors four individual NFTs, featuring Pollock’s paint-stained studio floor, in editions of 100, plus a set of all four NFTs in an edition of 25. Priced at 0.8 ETH or $1,500 each, the NFTs come with hand-numbered museum-quality prints.

In a two and a half hour window, 440 of these phygital pairs were sold, with one of the NFTs, Convergence, struck in just 32 minutes. The remaining 60 digital artifacts have been reserved for an online saleopen today, aimed at a more traditional collector audience.

Convergence from “Beyond The Edge”, Jackson Pollock Studio Collection (2023). Courtesy of Iconic.

“As soon as I saw Pollock’s studio, I knew we could create a groundbreaking digital artifact version that collectors would love,” Iconic Founder and CEO Chris Cummings told Artnet News. “But seeing it unfold before your eyes is something very moving. I’m overwhelmed with the momentum around the project and the support we’ve had for the collection.

According to data provided by Iconic, buyers were spread across 25 countries, including Pranksy mega-collectorwho bought the four NFTs.

The collection, which marks Pollock’s entry into blockchain, centers on the floor of the Abstract Expressionist’s studio, on which he painted his canvases using his famous drip technique. Preserved by the Jackson Pollock Studio, the surface still bears vestiges of his creative process and traces of his work on paintings such as Number 3, 1950 (1950) and Blue Poles: Number 11, 1952 (1952).

“The floor is our main artifact,” said Jackson Pollock Studio director Helen A. Harrison. before the falladding that offering NFTs based on this floor allows “to establish a link between the artifact and the art”.

Following this first release, the collection will expand in August to include Ordinals, also centered on the studio floor, as well as artwork created by three digital artists. Proceeds from the sale of “Beyond the Edge” will directly benefit Jackson Pollock Studio’s ongoing conservation efforts.

“People said Pollock’s work wasn’t art. People said NFT digital art is not art,” Harrison told Artnet News of the sold out collection. “The irony of the 21st century is alive and well.”

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