Are you a student who loves art and TikTok? THE Peabody Museum of Essex might have the summer job for you. The museum in Salem, Massachusetts, has just announced that it is hiring for his news TikTok creator in residence program.
“This program offers a unique opportunity for art school students to combine their love of art and culture with valuable experience in content creation and brand building,” Kurt Steinberg, COO of the museum and former president of Maine’s Montserrat College of Art said in a statement. “We look forward to working with a talented content creator to find surprising and entertaining new ways to showcase the programs, collections and people that make the Peabody Essex Museum a world-renowned organization.”
Although the need to engage with the public on social media has become paramount for institutions in recent years, the Peabody Essex is the first US museum to have a TikTok-specific residency program.
The museum has been on the video platform for a little over a yearand posted 28 times, including a cute take on the Recent trend imitate cinematic style of Wes Anderson. He currently only has 536 followers, so hiring the right influencer could be a major growth opportunity on the platform.
@peabodyessex We feel not so accidentally Wes Anderson! Romanticize your next trip in PEM Anderson style with symmetry, bright colors and eccentricity. We are open from 10 a.m. to 5 p.m., Thursday to Monday, for all your artistic adventures! #wesanderson #wesandersontrend #wesandersonfilm #wesandersonaesthetic #peabodyessexmusuem #museumtok #museum #fyp #salem ♬ original sound – Jeremy Cascamisi
The museum will give preference to current students or recent graduates of New England art schools. The position is paid and requires a strong TikTok portfolio demonstrating the candidate’s video editing and production skills, storytelling abilities and creativity.
The resident will work closely with the museum’s education and marketing teams to develop and produce TikTok videos to raise awareness and build engagement with the museum, its art and collections. The person will also help promote events like the one next month.”Yoga in the galleries”, set against the Instagram-friendly backdrop of Anila Agha’s sculpture All the flowers are for meknown for his dramatic interplay of light and shadow.
“We’re excited to see the energy that PEM’s TikTok Creator-in-Residence will bring to the museum, and we look forward to collaborating with them to bring the museum’s art and collections to new audiences,” said Derek O’ Brien, the head of the museum. chief marketing officer, said in a statement. “Through this new initiative, we hope to inspire and engage with art lovers in the region and around the world.”
Anila Agha, All the flowers are for me at the Peabody Essex Museum. Photo courtesy of the Peabody Essex Museum, Salem, Massachusetts.
TikTok has grown rapidly since its launch in September 2017, with its success prompting Instagram to introduce its Copy Reels feature – which has since dominated the previously photo-based platform’s feed – in 2020.
Museums have been slow to adopt TikTok, but institutions such as the Uffizi Galleries in Florence, who opened A account in 2020, have started to find audiences there. The Uffizi Gallery now has 160,000 subscribers, while the Metropolitan Museum of Art in New York has 192,600.
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