Home Interior Design Digital Dreamscape Artist Charlotte Taylor Trades Architecture for NFTs for Italian Luxury Brand Loro Piana

Digital Dreamscape Artist Charlotte Taylor Trades Architecture for NFTs for Italian Luxury Brand Loro Piana

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British designer Charlotte Taylor blurs the boundaries between the real and the imaginary, as well as between art and architecture. To browse it instagram is to play a game of differentiation. It’s hard to say what stylish interiors exist and what fantastic virtual spaces it has.

And the ambiguity is precisely the point. Taylor’s renderings (which she calls “creative playgrounds”) often start with photographs and sketches that she transforms into fictional spaces using Adobe and 3D modeling software. His London-based studio, Sand Housespecializes in depicting serene interiors that appear as havens for the ultra-rich on a distant planet (or the metaverse).

Taylor, 28, now lends her nuanced vision and design sense to Italian luxury purveyors Loro Piana. Taylor hit 20 NFTs for a limited, numbered number The Gift of Kings clothing exclusively created and sold only at the newly opened boutique in Palo Alto, CA. Who would have expected the legendary heritage home to offer a Aura Blockchain Consortium motor sweater?

The dream room does not exist.  Casa Atibaia, in collaboration with Nicholas Préaud.  Courtesy of Charlotte Taylor.

The dream room does not exist. Casa Atibaia, in collaboration with Nicholas Préaud. Courtesy of Charlotte Taylor.

Taylor’s NFT pieces are moving digital sculptures that feature a garment suspended in the shifting light of a design studio or warehouse woven by threads reaching beyond the frame, as if by a puppeteer in paisley.

“The lightness and simplicity of the spaces draw inspiration from architects such as John Pawson and Tadao Ando,” Taylor told Artnet News, also noting the influence of Italian Modernism. “The spaces were chosen to highlight important processes and key moments in the garment’s journey.”

British artist and designer Charlotte Taylor created 20 NFTs for the Italian luxury house.  Courtesy of Loro Piana.

British artist and designer Charlotte Taylor created 20 NFTs for the Italian luxury house. Courtesy of Loro Piana.

Loro Piana’s digital certificate, which will be accessible via a QR code on an item’s hang tag, will provide customers with information about a product’s origin, spinning, weaving and sale. Taylor sees a connection between a brand’s efforts to provide transparency and the potential of NFTs to certify and protect artists’ work.

“NFTs have really been a driving force in the context of art and design from a creator’s perspective,” says Taylor. “I believe they will be more and more integrated into different aspects of daily life.”

A compendium of interiors from Taylor’s digital realm, design dreams, will be released in July. But the fantasy will still come true in 2024. One of his creations will be built as part of the ongoing project Byea Zion hotel and retreat in Utah.

Charlotte Taylor’s dream will soon come true. The design should be completed in 2024. ‘Charlotte’s House’ for Paréa Zion, a project led by Studio Andrew Trotter. Image by Klaudia Adamiak, courtesy of Charlotte Taylor.

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