Home Interior Design Vienna tourist board is using AI-generated spinoffs of famous artwork to entice people to check out the real thing

Vienna tourist board is using AI-generated spinoffs of famous artwork to entice people to check out the real thing

by godlove4241
0 comment

It’s hard to believe Vienna’s tourist board is behind a new series of bizarre AI-generated spin-offs of some of Austria’s most iconic works of art featuring the Internet’s favorite animal, the cat.

However, once they have caught our attention with these viral images, the city offers a different proposition: visit Vienna and “discover the art behind the art of AI”.

“With so much artificial intelligence invading lives, especially with programs like DALL-E or Midjourney allowing anyone to create ‘works of art’, Vienna wants to remind visitors who made it all possible first. place”, explained the tourist office. CEO, Norbert Kettner, in a press release.

The tongue-in-cheek marketing campaign risks significant backlash, as has been the case for other cultural institutions venturing into AI, such as the San Francisco Ballet and the Mauritshuis in the Netherlands.

Vienna Non-Artificial Art Campaign. Photo: © Vienna Tourist Board, Michael Nagle.

Despite these good intentions, the campaign has seen fit to address each Modernist master by their first name, issuing slightly flippant apologies for the mutation of their work. “Sorry Egon, but your art has made AI art possible,” reads a Schiele-style image of a decidedly crestfallen-looking feline. Another offers sincere condolences to Gustav (Klimt) for scam The kiss (1907–08).

The council also publishes a video in which art historian Markus Hübl introduces us to the world-renowned masterpieces of Schiele, Klimt and Bruegel, before offering a wacky and comedic scientific analysis of their brain-generated derivative. ‘IA.

If the campaign is successful, it will encourage the rapidly growing audience of AI-generated images to redirect their attention to reality, which can be found in Vienna’s famous cultural institutions: the Belvedere, the Kunsthistoriches, the Albertina and the Leopold Museum, to name but a few. some. There they can learn about the radical achievements of the Viennese Secession, co-founded by Klimt in 1897.

“The Viennese Modernism movement that revolutionized the art world more than a century ago continues to live on and affect art today through the algorithms that guide AI creations” , Kettner said.

Check out more AI creations from the Vienna Tourist Board below.

Bruegel, Babel Tower (c.1563) and AI image generated on Midjourney by Vienna Tourist Board. Photos: © Kunsthistorisches Museum and Vienna Tourist Board.

Gustave Klimt, Beethoven fries, (1901/02) to the Secession. Photo courtesy of Vienna Tourist Board.

Image inspired by Klimt’s Beethoven Frieze, generated in 2023 using Midjourney by Vienna Tourist Board.

Colorful facade of Hundertwasserhaus, building designed by Friedensreich Hundertwasser in Vienna, Wien, Austria. Photo: Petr Svarc/UCG/Universal Images Group via Getty Images.

Photo of a facade inspired by Friedensreich Hundertwasser generated in 2023 on Midjourney by the Vienna Tourist Board

More trending stories:

A British couple bought two vases for $10 at a second-hand sale. They turned out to be Art Nouveau collectibles worth 150 times more

A museum has renamed a still life of vegetables by Van Gogh after a chef noticed something was wrong with the onions

X-ray analysis of a 16th-century Bronzino painting of Duke Cosimo de’ Medici has revealed a mysterious underlying portrait

‘He was hungry’: Korean art student discovered Maurizio Cattelan’s infamous $150,000 banana from a museum wall and ate it

Art Industry News: Rare Priyanka Chopra Jonas Blue Diamond Showcased at Met Gala Could Fetch $25 Million at Auction + Other Stories

A discreet collector has hidden 230 classic cars in a dusty old church. The amazing treasure could fetch millions at auction

Christie’s Neglected reveals the ugly story of its sensational jewelry auction. Then a billionaire’s wife complained

Admire Keith Haring’s rare drawing—measuring a massive 125 feet—which is on display in Amsterdam for the first time in 30 years

How Lavinia Fontana broke Renaissance tradition to become the first known female artist to depict female nudes and earn equal pay to men

Follow Artnet News on Facebook:

Want to stay one step ahead of the art world? Subscribe to our newsletter to receive breaking news, revealing interviews and incisive reviews that move the conversation forward.

You may also like

Leave a Comment

@2022 – All Right Reserved. Designed and Developed by artworlddaily