A microscopic Louis Vuitton handbag – “smaller than a grain of salt” – is the latest tongue-in-cheek installation from Brooklyn-based art collective MSCHF.
The unofficial neon green collaboration with the French luxury house was done, they say, as a critique of the fashion industry. “As a once functional object like a handbag becomes smaller and smaller, its status as an object becomes more and more abstract until it is no more than a brand signifier.”
MSCHF is also driving virality ATM Art Basel Miami Beachwhich publicly displayed the amount of money in a user’s bank account, and last winter’s cartoonish big red boots popular with fashion personalities around the world.
The bag is visible to the naked eye, but details can only be seen under a microscope
Courtesy of MSCHF
In the collective’s sights appear to be independent French fashion label Jacquemus, which has risen to the heights of fashion ubiquity and the heights of our Instagram feeds with their tiny offerings for people who refuse to leave home with more than lip gloss and keys.
MSCHF’s searing 657 x 222 x 700 micrometre review is on display at Galerie Perrotin’s Matignon Avenue gallery before going on sale at Pharrell Williams’ auction house, Joopiter.
An estimate has yet to be given, although something tells us the price will be anything but microscopic.
